Why We Should Start Switching to the Brave Search Engine
As creatives and professionals who rely heavily on the internet for research, marketing, and visibility, it’s time we take a closer look at the tools we use—especially search engines. Google has long been the default, but lately, many users (myself included) have started exploring alternatives. One strong contender? Brave Search.
What Makes Brave Search Different?
Brave is not just another browser—it also has its own independent search engine that doesn’t rely on Google or Bing for results. This means fewer trackers, less personal data harvesting, and more neutral, organic search results. For photographers, artists, and businesses focused on authentic SEO and privacy, this matters.
No tracking. No profiling. Brave doesn’t build a profile on you or your searches.
Ad-free option. You can support them or go completely ad-free with Brave Premium.
Independent index. Brave builds its own web index, which avoids bias from larger tech monopolies.
Why It Matters for Professionals
As a professional photographer working across Hong Kong, Macau, and China, I rely on search engines to be discovered by clients, agencies, and media. If search results are influenced by ad dollars or filtered algorithms, then smaller creative businesses are often buried.
Brave’s clean, unbiased indexing gives equal visibility to quality content—not just to whoever pays the most. That’s a big deal for independent creators and businesses focused on genuine value and expertise.
Time to Diversify
I’m not saying you need to abandon Google today, but it’s worth diversifying. Try using Brave for a week. See how it changes your workflow. And if you’re managing SEO or content for your photography site, it might even help you spot gaps or opportunities that Google doesn’t show.
Let’s keep our work visible, discoverable, and independent. That starts with using tools that respect creators and audiences alike. Brave Search might just be one of those tools worth adopting.