Whats wrong with the current pre wedding portrait photography?

Here is what I got after some study.

You don't paid enough money to have an assistant / crew that make a prefect production. Makeup artist is not a good assistant in a photography production.

You care most about the QTY of photographs and final books than the quality of your portrait.

Pictures is not well illuminate and paint- in light in post then treat with canned color grading preset make them trendy buy not timeless...