Head to Shenzhen, China tomorrow

15 Feb 2023 Hong Kong

Commercial photographer Ken Tam, who has worked on numerous high-profile campaigns for brands across the world, is set to head to Shenzhen, China tomorrow for a pre-production meeting with his team. The meeting will take place at the company's headquarters and will be a crucial step in the planning process for an upcoming project.

This meeting is an important aspect of the pre-production process, as it will allow the team to iron out any potential issues before the actual photo shoot takes place. The photographer will meet with the creative director, art director, and project manager to discuss the vision for the project, including the shoot location, the lighting, the styling, and the models.

The pre-production process is a key step in ensuring a successful photo shoot, as it allows the team to plan every aspect of the shoot, from the composition of each shot to the equipment and lighting needed to create the perfect image. By taking the time to carefully plan the project beforehand, the photographer and his team can ensure that everything runs smoothly on the day of the shoot.

In addition to the pre-production meeting, the photographer will also use his time in Shenzhen to scout locations for the shoot and to familiarize himself with the local culture and customs. This will allow him to tailor the shoot to the specific needs of the client and create a series of images that are both visually stunning and culturally relevant.

Shenzhen is a bustling metropolis and one of the most important economic centers in China. The city has a thriving creative scene and is home to some of the most innovative designers and artists in the country. For a commercial photographer like Ken Tam, the opportunity to work in such a dynamic environment is an exciting prospect, and he is looking forward to immersing himself in the local culture and exploring all that the city has to offer.

In conclusion, the pre-production meeting in Shenzhen is an essential part of the planning process for any commercial photo shoot, and for a photographer like Ken Tam, it presents an exciting opportunity to work in a vibrant and dynamic city. By carefully planning every aspect of the shoot and immersing himself in the local culture, Ken Tam and his team will be able to create a series of stunning images that will capture the essence of the brand and resonate with viewers around the world.